Blog

Latest articles on Sales, Marketing, Customer Success and Revenue Operations.

March 21, 2023

Leveraging Time to Full Resolution in Evaluating Customer Experience and Retention

A customer health score metric that measures time to full resolution is used to track how quickly a customer service team is able to resolve customer inquiries and issues. Time to Full Resolution (TFR), as a metric, calculates the amount of time (in hours or minutes) it takes for the team to fully resolve a customer inquiry, from the initial contact to the final resolution.

March 09, 2023

Maximize ROI of Your Salesforce and ServiceNow

Several companies are making significant investments in platforms such as Salesforce or ServiceNow, but are they truly seeing the benefits? In our article, we will talk about valuable insights on which KPIs matter, how to measure platform success, and how to reduce churn with Michael Reiserer.

March 14, 2023

License Utilization: The Key to Identifying At-Risk Customers in Time

A customer health score criteria, 'License Utilization,' refers to the extent to which a customer is using the licenses they have purchased from a company. It is important because it can indicate the level of engagement and satisfaction a customer has with a company's products or services. Join us in this article as we explore how License Utilization, a key metric for measuring customer success, can help businesses unlock growth potential and drive greater value for their customers.

March 07, 2023

Customer Health Metric: Time to First Reply (TFR)

A customer health score metric that measures the time to first reply (TFR) is used to track the responsiveness of a customer service team. In our upcoming blog series, we will be discussing the time to first reply as a key performance indicator (KPI).

February 28, 2023

Maximize Customer Engagement with the WAU/MAU Ratio

Customer success is the cornerstone of any successful business. To truly understand and improve customer satisfaction, businesses must have a clear understanding of the health of their customer health. With this understanding, businesses can take a proactive approach to customer satisfaction, leading to increased engagement, retention, and growth. So, let's dive in and explore the power of the WAU/MAU ratio (Weekly Active Users/ Monthly Active Users) as the KPIs for measuring customer health scores and customer success.

February 14, 2023

The Importance of Customer Satisfaction Score in Your Customer Success Strategy

The CSAT (Customer Satisfaction) score is a commonly used metric for measuring customer satisfaction with a product or service. We will consider the main metrics and best practices of CSAT, in our second article, as a part of a series, will see the importance of Customer Satisfaction for a high customer retention rate and reducing customer churn for successful companies.

February 07, 2023

The Power of Net Promoter Score in Building Strong Customer Relationships

The Net Promoter Score (NPS) is one of the most important customer satisfaction metrics that measure the likelihood of a customer recommending a product or service to others. This article, part of a series, will show the importance of the NPS in predicting customer churn and providing a customer retention role in helping businesses succeed.

November 22, 2022

7 Sales and Customer Success KPIs for Your 2023 Plan

In our article, we will open essential KPIs for a confident forecast. It can be a foundation of sustainable and predictable growth for B2B companies. We will talk about top-down and bottom-up planning, and how to use metrics like Churn, Expansion, Pipeline Coverage, Deal Velocity, and many others for reliable planning.

October 17, 2022

Top 5 Metrics to Predict Customer Churn. Best Practices

In our article, we'll go deeper into five specific metrics to Predict Customer Churn. We will highlight the changes in the traditional approach of customer health scoring and how modern companies are actually solving these changes in innovative ways today. Also, you will see the Pros and Contras of each metric.

August 11, 2022

5 Reasons to Start Fractional Revenue Operations Now

Revenue operations (RevOps) is a modern operating model for fast-forward companies that aligns businesses’ goals, processes, tools, and people to supercharge revenue. Effective RevOps crush the misalignment across the sales, marketing, and customer success and set up a perform experience through every customer journey stage.

July 14, 2022

Sales to Marketing Handover & SLA

The most important and effective way to build a high-performing team is by communicating business goals for all employees. Misalignment between sales and marketing is the biggest challenge for many companies to connect teams from strategy to process - according to a LinkedIn survey, more than 60% of global respondents believed that. But what are the typical problems that we see in practice, and what solutions for that problems exist?

June 14, 2022

Funnel is dead, long live Flywheel

Companies have structured their business strategies around the funnel for years, but not anymore. Find out why the funnel is failing companies and how the flywheel model can help your business grow better.

May 23, 2022

Announcing Sales Assistant for HubSpot

‘I love spending time in CRM’ said no Sales or Customer Success executive ever. We launched a new productivity tool for HubSpot and Slack and excited to publicly announce it today.

March 22, 2022

Buyer’s Remorse: Top 4 Methods to STOP it from happening

Buyer’s Remorse is an important topic for companies to ensure that customers stay longer and will rebuy products out of the company. Even though many people expect Buyer’s Remorse only to happen in B2C companies it also has a big impact on the B2B companies. In the following article, we will give B2B companies a little sneak into helpful tips to reduce Buyer’s Remorse

February 17, 2022

How To: Customer Health Score

Customer Health Score is an important concept that should help customer success and account management to prioritise customer outreach and communication. It’s a simple to grasp but complex to calculate. Here are some actionable list on how to create a good Health Score...

January 25, 2022

Why RevOS?

After spending the last 20 years working in data and application integration technology in amazing companies like DHL, Talend or elastic.io (company we started in 2013 and exited last year) I am starting a new company...